|
Top 200™ is the industry-leading video car shopping service. Top 200 combines full motion video with essential vehicle data in brief, informative and entertaining programs that are viewable via broadband, VOD, IPTV and mobile.
Content: Video test drives of new vehicles
Length: 2.5 minutes per vehicle
- Each vehicle is test driven by WheelsTV and videotaped inside and out. Video includes starting, acceleration, stopping, rolling at speed, cornering, interior amenities, engineering and safety features.
- Consumers are provided with key vehicle performance, safety and fuel economy information via data screens integrated into the video.
- TOP 200's patent pending process combines action footage of each vehicle with informative graphics, voice-over narration and music to create a compelling viewing experience and helpful shopping tool.
- TOP 200 is a recent recipient of a W3 Award for programming excellence.
CONTENT
All market segments are covered:
- Sedans
- Convertibles
- Sport Utility Vehicles
- Trucks
- Minivans
- Coupes
- Performance
- Wagons & Crossovers
- Sports Cars
- Exotics
TOP 200
Each VIDEO TEST DRIVE is presented objectively and independently. Vehicle attributes are clearly identified and demonstrated.
- Vehicle walk-around:
- Design
- Engineering
- Comfort/convenience
- Performance demonstration:
- Acceleration
- Cornering
- Under the hood
- Safety:
- Air bags
- Braking
- Roll-over protection
- Active and passive safety features
- Vehicle Specifications:
- Manufacturer's Suggested Retail Price
- Engines offered
- Transmissions offered
- Horsepower
- Drive Type
- EPA Mileage Estimates
- Segment specific Specifications:
- Towing capacity
- Storage capacity
- Top speed
- Off-road capability
SUMMARY
Top 200 gives consumers the ability to easily search, research, share and compare cars, trucks and SUV's while providing advertisers with targeted contact with in-market consumers. It is a valuable vehicle shopping service that is finding rapid acceptance in the interactive media environment.
Top 200 is produced by Automotive Networks Corporation, world leaders in consumer automotive programming for the Internet, VOD and mobile. |
